The Boutiques and website and multi-user e-commerce platform has been developed by YFC London with a special group of British Independent Fashion and Lifestyle Boutique retailers in mind.

Since closing my Central London showrooms on Great Portland Street and pulling YFC London & MGB Fashion out of Fashion wholesaling I wished to find a way to maintain positive interaction and contact with the Womenswear Clothing and Boutique Market that I have been working with for so long.

Having spent so much of my working life sourcing, merchandising and distributing middle market ladies fashion brands from mainland Europe and working with so many extremely talented and creative British retailers I needed a new way to meet the Modern Fashion Industry challenges and opportunities that the Internet has created.

I especially understand how much of a distraction it is for independent retailers to keep pace with the latest Website & Digital Technologies required to maintain an effective online presence as well as being able to keep up with the most important Social Media marketing options and techniques.

The business model that I now work with meets these challenges and helps me to support the retail market sector that I continue to champion.

We have created Boutiques and Brands as a specialist, multi-user, Internet Platform planned as a Digital Shopping Destination and Online Marketplace.  Our purpose is to source, support and promote new Designers alongside emerging International Fashion Brands and exceptional British, Independent Lifestyle Retailers and Fashion Boutiques.

Our Platform has been designed to provide our selected vendors and brands with their own, Free to Join, transactional E-shop ( Webshop ), expand their internet visibility and provide an additional marketing opportunity for them to sell online with us and reach a wider audience across the UK and the EC.

We offer an alternative online shopping experience for discerning adult shoppers ( 35 + ) who are looking for something different to stand out from the crowd and that cannot be found just anywhere.  Our ‘ one stop ‘ digital shopping destination provides a great new way for online shoppers to find something special without spending too much time searching endless websites looking for those hidden gems.

Our platform is …

FREE TO JOIN and totally focussed on the thirty-something, Young thinking adult market

Regularly audited and maintained,  Google Friendly and Search Engine Optimised.

Regularly promoted and posted on Google, Bing, Yahoo, Facebook, Instagram, Pinterest and other Social Media Platforms.

Supported throughout with ‘ paid for ‘ vendor and brand-specific advertising initiatives.

Designed to Promote your store image or brand profile as well as sell your selected products.

Fully responsive for Desktop PC’s, Laptops, Notebooks and Smartphones.

SSL Certified & GDPR compliant.

Your E-SHOP ( Webshop ) Is…

An excellent and immediate opportunity to open another retail outlet ( Online )

An easy and efficient way to increase your sales and sell nationally online

Your shop image and stock is content managed by you and your retail team 24/7 ( We’ll show you how… )

CMS Training provided and fully Supported by our Site admin personnel 

Payment is direct, immediate and secure via PAYPAL mass payments portal. 

Why not join us online? ( IT’S FREE TO JOIN ) membership is still open…
A new way to shop the Great British High Street
An Alternative shopping destination for the Thirty-Something female consumer
Fashion-Led and stylish brands pre-merchandised for the adult market
International and Emerging brands edited for the British Market by top fashion merchandisers and stylists
A one-stop marketplace, pre-merchandised by brand and product category to save you searching endless websites for those hidden gems
An online marketplace that includes non-fashion, lifestyle and trending product lines
The ‘go-to’ internet destination for something different to stand out from the crowd and that cannot be found just anywhere