OUR ONLINE PLATFORM – Background and Main points to consider.
The Boutiques and Brands website has been developed as a multi-vendor, e-commerce platform. It has been developed as a free-to-join business service for British Independent retailers to sell online without the expense of developing and managing their own transactional website.
We totally understand how expensive it is and how much of a distraction it is for independent retailers to keep pace with the latest Website & Digital Technologies required to maintain an effective online presence as well as being able to keep up with the most important Social Media marketing options and techniques.
Our Platform has been designed to provide British Boutique retailers with their own, customer managed, transactional E-Shop-In-Shop ( Webshop ), provide an additional marketing opportunity and an e-commerce service for retailers that also wish to focus their marketing effort on the thirty-something fashion womenswear market and niche.
We have also developed this platform and plan to promote it also as a retail destination for customers to seek out those fantastic brand mark-downs and off-price deals that all retailers are forced to offer from time to time. Rather than compromise their new-season stocks and present such deals on the Boutique shop floor during the season we believe that retailers may prefer to hold and sell these products separately and list them on our platform.