INDUSTRY BACKGROUND

Hi, my name is George Nylk.  My company is called YFC London

I have many years of successful womenswear merchandising and wholesaling experience in the fashion industry most of which have been at Managing Director or Export and Sales director level with top Knitwear and Womenswear Fashion companies in the UK and Continental Europe.

I have successfully sourced, merchandised, marketed and distributed many new womenswear fashion brands from mainland Europe as well as managing UK and Export sales for some of the top British fashion manufacturers

For Example,  I introduced the Dutch-owned brands Emanuelle & Moustache, which later became MEXX, to the British market when it first started.  As the UK managing director I merchandised, marketed and managed this brand into a multi-million pound UK distributorship over nearly ten years setting the ‘ gold standard ‘ for this style of fashion wholesale distribution focusing on the British High Street Independent Lifestyle Boutique market.

Trading independently as YFC and MGB Fashion I have successfully distributed many well known Young Fashion brands from Europe such as CARLING from Paris which I worked with for over fifteen years.  I have also distributed many other European and French designed stock brands from time to time from my wholesale showrooms in Great Portland Street in Central London.

PRIVATE LABEL FACTORY PRODUCTION – SOURCING AGENCY

Working with the top fashion importers in the UK, for over three years, I sourced imported stocks for a variety of French and Italian wholesalers and  worked successfully with the TATI DEPARTMENT STORES in Paris as their UK stock sourcing agent.

For over three years and working with the top Knitwear and T-Shirt manufacturers in the UK  I became the exclusive factory sourcing agency for the major European retail chain, ORSAY from Germany with over 600 outlets across the EC and Eastern Europe.  As a result, I have established relationships and contact with the top medium to high volume UK clothing factories and importers that specialize in Export to the EC.

As the exclusive UK sourcing agent for TIPPY RETAIL and QUEENZ from Denmark for many years,  I have established and ongoing relationships with most of the top, fast fashion, British Knitwear and Jersey-wear factories that offer a complete design and production service and of course a designed and finished product.

YFC LONDON – FASHION MARKETING

Due to the many and significant changes in the fashion wholesale and retail business across Europe, I have re-scheduled my business in favour of a B 2 B Fashion Marketing Consultancy. 

I closed my London Showrooms in favour of this more Internet Marketing based approach championing  British Boutique Retailers and new and emerging European Brands.  

I have also launched and maintain a new transactional, multi-vendor, B 2 C  Ecommerce Platform and am actively looking for like-minded retailers and brands to take advantage of our free-to-join e-commerce service.

The British High Street retail market is more challenging than ever but is still vibrant .

In spite of the Global Pandemic our more professional retailers continue to survive enthusiastically in search of new and more exclusive products to sell. 

 I am currently updating my long – established  Womenswear Boutique database to account for the changes that have occurred on the British High Street as a result of the Pandemic.

As YFC London I am keen to help British Boutiques and EC Brands in any way I can …